ICAST 2026 took place from July 14–17, 2026, at the Orange County Convention Center in Orlando, Florida. It is put on by the American Sportfishing Association (ASA) which I will follow up in a later article concerning all of the good that ASA does for us fishermen. But in this article I want to cover some of the cool new items that I saw that are hitting the market this year or are relatively new.